Privacy Policy

As of September 10, 2024

Who we are

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other data protection regulations is:

ACCURE Battery Intelligence GmbH

Jülicher Straße 72a

52070 Aachen

Germany

+49 241 96073 400

info@accure.net

https://www.accure.net/

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How to contact the data protection officer

The designated data protection officer is:

DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Deutschland
+49 89 7400 45840
www.dataguard.de

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General information on data processing

On this page, we provide you with information regarding the processing of your personal data on our website.

How we collect and use your personal data will depend on how you interact with us or the services you use. We only collect, use or share your personal data where we have a legitimate purpose and a legal basis for doing so.

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What do we mean by ‘legal basis’?

Consent (Art. 6(1) (a) GDPR)– You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. For further information on how to withdraw consent, please see the ‘Exercising your rights’ subsections in the subsequent sections of this Privacy Policy.

Contract (Art 6(1) (b) GDPR) – We need to use your data to fulfil a contract you have with us. Alternatively, it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.

Legal Obligation (Art 6(1) (c) GDPR) – We need to use you’re your data to comply with the law.

Vital Interests (Art 6(1) (d) GDPR) – Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.

Public Task (Art 6(1) (e) GDPR) – Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.

Legitimate Interests (Art 6(1) (f) GDPR) – Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests.

Please note where your data is processed under the performance of a contract or for a legal obligation, if you do not provide the data requested, we may be unable to provide you with our products and services.

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Data sharing and international transfers

As explained throughout this Privacy Policy, we use various service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.

We have agreements in place with all our service providers that we share your data with that oblige them to protect your data.

Where your personal data is shared outside the EU, we ensure that your personal data is given an equivalent level of protection, either because the jurisdiction to which your data is transferred has an ‘adequate’ data protection standard according to the European Commission, or by using another safeguard such as an enhanced contractual agreement, i.e. Standard Contractual Clauses adopted by the European Commission (SCCs).

For example, where we use US service providers, we either rely on SCCs or the EU-US Data Protection Framework, depending on the specific provider. You can request a copy of SCCs we have concluded with our service providers by sending an email to the email address provided in this Privacy Policy.

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Your rights

When your personal data is processed, you are a data subject within the meaning of the GDPR and have the following rights:

1. Right of access (Art. 15 GDPR)

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

Purposes of processing
Categories of personal data being processed.
Recipients or categories of recipients to whom the personal data have been or will be disclosed.
Planned storage period or the criteria for determining this period
The existence of the rights of rectification, erasure or restriction or opposition.
The existence of the right to lodge a complaint with a supervisory authority.
If applicable, origin of the data (if collected from a third party).
If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected.
If applicable, transfer of personal data to a third country or international organization.

2. Right to rectification (Art. 16 GDPR)

You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing (Art. 18 GDPR)

You may request the restriction of the processing of your personal data under the following conditions:

If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.

4. Right to erasure ("Right to be forgotten") (Art. 17 GDPR)

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data.
You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) GDPR.
Your personal data has been processed unlawfully.
The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.
Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

The right to deletion does not exist if the processing is necessary

to exercise the right to freedom of speech and information;
to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
for reasons of public interest in the field of public health.
for archival purposes of public interest, scientific or historical research purposes or for statistical purposes.
to enforce, exercise or defend legal claims.

5. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data.

6. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) GDPR; this also applies to profiling based on these provisions.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

7. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR. A list, of the locally competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html

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Data processing when you load our website

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

Information about the browser type and the version used

The user's operating system

Date and time of access

Websites from which the user's system accessed our website

Websites the user's system accessed through our website

This data is stored in the log files of our system.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

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The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Exercising your rights

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

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Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie.

We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted in the technical necessary cookies:

Use of website functionalities

We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data.

As a result, the following data will be processed:

Internet user location

Date and time of the website request

Customization of advertisements to the user

Tracking of the surfing behavior

Linking the website visit with other social media platforms

2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following purposes:

We use the data that we collect for the following purposes:
- To enhance and tailor user experience on our website.
- To answer questions and meet requests for information.
- To deliver marketing communication including personalized ads or offers.
- To evaluate the success of promotional campaigns.

3. Legal basis for data processing

The regulations of the Telecommunications-Telemedia Data Protection Act (TTDSG) are relevant for the storage of information in the end user's terminal equipment and/or access to information already stored in the end user's terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment is carried out on the basis of § 25(2)(2) TTDSG. This storage of and access to the information in your terminal equipment serves to facilitate your use of our website and to be able to offer you our services as you have requested. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the session ends (e.g. logging out or closing the browser) or after the expiry of a specified duration. Information on different storage periods for cookies can be found in the following sections of this data protection declaration.

As far as cookies are set that are not technically necessary, this is done on the basis of your expressed consent, which you can provide via the cookie banner. The basis for storing and accessing information in this case is § 25(1) TTDSG in conjunction with. Art. 6(1)(1)(a), Art. 7 GDPR. You can withdraw your consent at any time with effect for the future or subsequently grant it again by configuring your settings for cookies accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only affect the browser you are using. If personal data is processed following the storage of and access to the information on your terminal equipment, the provisions of the GDPR are relevant. Information on this can be found in the following sections of this privacy policy.

4. Exercising your rights

You can revoke consent to the use of cookies and manage your consent preferences at any time at the following link: https://www.accure.net/
Go to the footer of the website and click "Cookies".

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1. Description and scope of data processing

You can subscribe to a newsletter on our website free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us.

We collect the following data from you in order to provide this service:

Email address

IP address of the user's device

Date and time of registration

No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user's email address is collected to deliver the newsletter to the recipient.

Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (a) GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's email address will therefore be stored as long as the newsletter subscription is active.

5. Exercising your rights

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

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Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.

If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

5. Exercising your rights

You have the possibility to withdraw consent to the processing of their personal data at any time. If you contact us via email, you can object to the storage of his personal data at any time, by the following means:

All information requests, revocations or objections to data processing should be sent by email to dataprotection@accure.net or by letter to the following address:
ACCURE Battery Intelligence GmbH
Jülicher Straße 72a
52070 Aachen
Germany

In this case, all personal data stored while establishing contact will be deleted.

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Contact form

1. Description and scope of data processing

A contact form is available on our website, which can be used for electronic contact. If you make use of this option, the data entered in the contact form will be transmitted to us and stored.

When sending the message the following data will also be stored:

Email address

Last name

First name

Telephone / mobile phone number

Message

IP address of the user's device

Date and time

2. Purpose of data processing

The processing of the personal data from the form as well as if you contact us by mail serves us exclusively for the purpose of establishing contact.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) GDPR. Our legitimate interest is to provide you with the best possible response to the request you send to us via the contact form. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

5. Exercising your rights

If you contact us via the the contact form or via e-mail, you can object to the storage of your personal data at any time, by the following means:

All information requests, revocations or objections to data processing should be sent by email to our data protection officer at dataprotection@accure.net or by letter to the following address:
ACCURE Battery Intelligence GmbH
Jülicher Straße 72a
52070 Aachen
Germany

In this case, all personal data stored while establishing contact will be deleted.

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Registration for online events / webinars

1. Description and scope of data processing

Forms are available on our website, which can be used to register for one of our online events. The data entered by the user in the event form will be transmitted to us and saved and the user will receive an email from us.

We organise online webinars and process following personal data:

Email address

Last name

First name

Other personal data in connection with the event registration

IP address of the calling computer

Date and time of contact

Meta data during online webinars

Recordings (video, audio)

Meeting data (conversation, title)

2. Purpose of data processing

We process your personal data to plan and execute the respective events.

3. Legal basis for data processing

The processing of personal data is based on the legal basis of legitimate interest in accordance with Article 6(1)(f) GDPR, which consists in the organization and implementation of webinars as well as the follow-up (e.g. providing webinar material) and further development of webinars (e.g. creation of participant statistics on webinars over time, effectiveness of and interest in webinars).

In the case of paid events,the organization and implementation is based on the legal basis of contract performance in accordance with Article 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected, and statutory retention periods no longer require the receipt of the data.

5. External recipients

Insofar as the processing of personal data is necessary for our outlined purposes, we transfer personal data to external recipients:

Microsoft Ireland Operations Limited, Ireland: Microsoft Forms, Microsoft Teams
Online webinar tools

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Corporate web profiles on social networks

YouTube:

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

On our company profile we provide information and offer Youtube users the possibility of communication. If you carry out an action on our Youtube company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Youtube, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use social networks to share company updates and battery insights, run promotional campaigns, connect and communicate with industry experts, clients and partners.

Publications on the company profile can contain the following content:

Information about products

Information about services

Every user is free to publish personal data.

As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (f) GDPR. Thereby, our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

We store your activities and personal data published on our Youtube corporate profile until you withdraw your consent. Furthermore, we comply with the statutory retention periods.
We process data from our corporate web profile in our own systems as well. The data is stored there for the following period: We store personal information for different lengths of time depending on the category of personal information and the purpose for its collection and use. We will retain data for as long as needed, or permitted, based on the reason why we obtained it. We will not retain personal information for longer than is reasonably necessary.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned in the "Your rights" section of this privacy policy. Please send us an informal email to dataprotection@accure.net. For further information on the processing of your personal data by Youtube and the corresponding objection options, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=en

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Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn
XING
X (formerly Twitter)

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy

XING:

https://privacy.xing.com/en

X (formerly Twitter):

‍https://x.com/en/privacy

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If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of personal data for the purpose of communication with customers and interested parties is Art. 6 (1) (f) GDPR. Our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Exercising your rights

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the"Your rights" section of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy

XING:

‍https://privacy.xing.com/en

X (formerly Twitter):‍

https://x.com/en/privacy

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Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

Webflow, Inc.
398 11th Street, 2nd Floor
San Francisco, CA 94103
United States

For further information on the processing of personal data by Webflow (AWS) please see:
https://webflow.com/legal/privacy

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

Information about the browser type and the version used

The user's operating system

Date and time of access

Websites from which the user's system accessed our website

Websites the user's system accessed through our website

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.

The server of the website is geographically located in the USA.

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Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (socalled "geotargeting").

The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (f) GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.

Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localisation. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the following purposes:

Customer approach

Advertising

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Content delivery networks

Webflow and HubSpot

1. Description and scope of data processing

On our website we use functions of the Content Delivery Network of Webflow and HubSpot of the following providers:

Webflow, Inc.
398 11th Street, 2nd Floor
San Francisco, CA 94103

HubSpot, Inc.
Two Canal Park
Cambridge, MA 02141 USA
A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Webflow and HubSpot provides web optimization and security services that we use to improve the load times of our website and to protect it from misuse. When you visit our website, a connection is established to the servers of Webflow and HubSpot to retrieve e.g. content. This allows personal data to be stored and evaluated in server log files, the user's activity (e.g. which pages have been visited) and device and browser information (e.g. IP address and operating system).

2. Purpose of data processing

Using the features of Webflow and HubSpot serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.

4. Duration of storage

Your personal information will be stored as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You can find further information on the processing of personal data by Webflow and HubSpot here: https://webflow.com/legal/privacy
https://legal.hubspot.com/privacy-policy

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Amazon CloudFront

1. Description and scope of data processing

We use functions of the Amazon CloudFront content delivery network of Amazon Web Service Inc, 410 Terry Avenue North, Seattle WA 98109, USA (hereinafter referred to as Amazon CloudFront). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Amazon CloudFront provides web optimization and security services that we use to improve the load times of our website and protect it from misuse. When you visit our website, a connection will be established to Amazon CloudFront's servers to retrieve content, for example. This allows personal data to be stored and evaluated in server log files, the user's activity (in particular which pages have been visited) and device and browser information (in particular the IP address and the operating system). For more information on Amazon CloudFront's collection and storage of data, please visit: https://aws.amazon.com/privacy/?nc1=h_ls

2. Purpose of data processing

AmazonCloudFront features are used to deliver and accelerate online applications and content.

3. Legal basis for data processing

4. Duration of storage

Your personal information will be stored as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

Information about objection and removal options regarding Amazon CloudFront can be found at:
https://aws.amazon.com/privacy/?nc1=h_ls

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Integrated third-party services

We use various service providers to deliver the service we offer through the website.

Generally, where such services are essential to providing the basic service offered by the website, we have a legitimate interest in sharing your data with the relevant service providers in order to provide the relevant website service.

Where such services are required for additional services, enhanced functionalities, or additional purposes, your personal data will only be transferred to service providers if you provide consent.

You can manage your consent preferences at any time here: https://www.accure.net/
Go to the footer of the website and click "Cookies".

Use of Bing Ads

1. Scope of processing of personal data

We use the Bing Ads Conversion Tracking Tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Hereinafter referred to as Microsoft). Bing Ads stores a cookie on your computer if you have reached our online presence via a Bing Ads ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). We only learn the total number of users who clicked on a Bing ad and were then redirected to the Conversion page.
Further information on the collection and storage of data by Microsoft can be found here:
https://privacy.microsoft.com/en-gb/privacystatement

2. Purpose of data processing

Microsoft Bing and we can recognize in this way that someone clicked on an advertisement, was redirected to our online presence and reached a previously determined target page (conversion page).

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link, you can deactivate the use of your personal data by Microsoft:
https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-GB
For further information on objection and removal options against Microsoft, please visit:
https://privacy.microsoft.com/en-gb/privacystatement

Use of Google AdWords

‍1. Scope of processing of personal data

We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gln=EN&hl=en

Use of Google Analytics 4

1. Description and scope of data processing

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).

Google Analytics examines, among other things, how website visitors use our site. Google sets cookies on your terminal device. During the visit, user behaviour is recorded in the form of "events". As a result, personal data can be stored and analysed, including:

First visit to the website
Interaction with the website, usage path
Clicks on external links
Video usage
File downloads
Advertising impressions and clicks
Scroll behaviour (if to end of page)
Searches on the website
Language selection
Page visits
Location (region)
Your IP address (in shortened form)
Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
Your internet provider
Referrer URL

We use the User ID feature. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyse user behaviour across devices.

We use Google Signals. This captures additional information in Google Analytics about users who have personalised ads enabled (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.

By default, GA 4 has IP address anonymisation enabled. This means that your IP address is shortened by Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Exceptionally, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data within the scope of Google Analytics.

You can obtain further information on the processing of data by Google here: https://policies.google.com/privacy

2. Purpose of the data processing

We use GA 4 to evaluate the use of our online presence and to generate reports about the activities on our website. The reports are used to analyse the performance of our website and to target advertising to those people who have already expressed an initial interest by visiting our site.

3. Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is, in principle, the user's consent in accordance with Art. 6(1) (a) GDPR.

4. Duration of the storage

After 2 months your personal data will be deleted. This deletion takes place automatically once a month.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find further information on objection and removal options vis-à-vis Google at: https://policies.google.com/technologies/partner-sites

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Use of Microsoft Clarity‍

1. Scope of processing of personal data

We use Microsoft Clarity, an analytics tool provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Microsoft Clarity sets cookies in order to collect website visitor data such as user interactions with our website (clicks, scrolls, mouse movements), session replays, and heatmaps. This helps in understanding user behaviour and website performance.

2. Purpose of the data processing

The purpose of using Microsoft Clarity is to analyse website traffic and user interactions to identify areas for improvement, enhance website usability, and optimize user experience.

3. Legal basis for the processing of personal data

The processing of personal data by Microsoft Clarity is based on your consent under Art. 6 (1) (a) GDPR.

4. Duration of the storage

Personal data collected through Microsoft Clarity is stored as long as necessary for website analysis and improvement. After analysis, the data is securely deleted or anonymized.

5. Exercising your rights

You have the right to withdraw your consent to the processing of your personal data through Microsoft Clarity.

For more information on user rights and Microsoft Clarity's data processing, please refer to Microsoft's Privacy Policy.

‍Use of Google Ads Remarketing‍

1. Scope of processing of personal data

We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") who, for example, have visited certain pages. This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of LinkedInAds

1. Scope of processing of personal data

We use LinkedIn Ads, an advertising platform for targeted marketing, provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn Ads allows us to deliver personalized advertisements to users active on LinkedIn and associated platforms. LinkedIn may collect personal data, including IP addresses, device information, pages visited, and interactions with advertisements.

Additionally, we use retargeting features from LinkedIn Ads. This means that users who have interacted with our ads and subsequently, for example, filled out a form on our website, will be shown additional LinkedIn Ads tailored to them.

2. Purpose of data processing

The use of LinkedIn Ads serves to display targeted advertising, measure the success of our marketing campaigns, and conduct personalized retargeting campaigns. This enables us to show relevant ads specifically to users who have already shown interest in our content.

3. Legal basis for the processing of personal data

The processing of personal data by LinkedIn Ads is based on your consent according to Article 6(1)(a) GDPR. This consent is obtained through the cookie banner or corresponding settings in your LinkedIn account.

4. Duration of storage

LinkedIn retains the collected data for a period necessary for advertising purposes. The exact retention period is determined by LinkedIn. More information can be found in LinkedIn's Privacy Policy.

5. Exercising your rights

You have the right to withdraw your consent at any time. You can revoke your consent via your LinkedIn account settings or through your browser’s cookie settings. Additionally, you can prevent data collection by:

Disabling third-party cookies in your browser
Using the "Do Not Track" feature in a supporting browser
Blocking script execution with tools such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com/)

More information on how LinkedIn processes personal data can be found in LinkedIn’s Privacy Policy.

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Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analyzing and authenticating the behavior of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:

https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:https://adssettings.google.com

Further information on objection and removal options against Google can be found at:

https://policies.google.com/privacy?hl=en-GB

Use of Google Webfonts‍

1. Scope of processing of personal data

We use Google web fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Web Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google Webfonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of HubSpot‍

1. Scope of processing of personal data

We use functions of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. ...), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by HubSpot can be found at:
https://legal.hubspot.com/privacy-policy

2. Purpose of data processing

The use of the HubSpot Plug-In serves exclusively for the optimization of our marketing.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against HubSpot at:
https://legal.hubspot.com/privacy-policy

Use of Salesforce API

1. Scope of processing personal data

We use Salesforce, a customer relationship management (CRM) platform provided by Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich. Salesforce is used to manage customer relationships, streamline sales and marketing processes, and enhance customer service.

2. Purpose of data processing

The purpose of using Salesforce is to manage customer interactions, track sales activities, and improve our business operations by analyzing customer behavior and preferences.

3. Legal basis for the processing of personal data

The processing of personal data through Salesforce is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. This legitimate interest lies in the optimization of our sales and marketing processes and the provision of enhanced customer service. In case a pre-contractual measures as well as fulfilment of contract, the legal basis of the processing is Art. 6(1)(b) GDPR.

4. Duration of storage

Personal data collected via Salesforce is stored only for as long as necessary to fulfill the purposes of data processing or as long as a legitimate interest in retaining the data exists. Once the purpose of data collection is fulfilled or the legitimate interest no longer exists, the data is securely deleted or anonymized unless legal retention obligations apply.

5. Exercising your rights

You have the right to object to the processing of your personal data by Salesforce at any time.

For more information about your rights and how Salesforce processes personal data, please refer to Salesforce's privacy policy: https://www.salesforce.com/company/privacy/.

‍‍Use of LinkedIn‍

1. Scope of processing of personal data

We use functions of the network LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (Hereafter referred to as LinkedIn). Each time you access one of our pages that contains LinkedIn functions, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system).
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on LinkedIn's collection and storage of data, please visit:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

The use of the LinkedIn Plugin serves the usability of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, the transmission may be prevented by logging out of your LinkedIn account before accessing our website.
The following links will allow you to deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/psettings/guest-controlsy
For further information on the possibilities of objection to and removal from LinkedIn, please visit:
https://www.linkedin.com/legal/privacy-policy

Use of X (formerly Twitter)‍

1. Scope of processing of personal data

We use the social plugins of X (formerly Twitter), Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (Hereinafter referred to as X).
With the social plugins, we can integrate X content (especially tweets, or moments) or links to the X platform (especially tweet or follow button) on our online presence. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
The use of X and the function "Re-Tweet" connects the online presences you visit with your X account and makes them known to third parties. We do not receive any information about the content of the transmitted data and its use by X.

Further information on the collection and storage of data by Twitter can be found here:
https://x.com/en/privacy

2. Purpose of data processing

The integration of the X plug-in serves to improve user friendliness. Content from X can be embedded and users of the X service can use X functions.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by X by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on the possibilities for objection to and removal of X can be found at:
https://x.com/en/privacy

Use of Vimeo‍

1. Scope of processing of personal data

We use the plugin of the Video portal Vimeo, Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. Vimeo is an online video streaming portal. When you visit our website, your browser connects to Vimeo's servers in the USA. Information about your online presence visit and your IP address will be forwarded to Vimeo.
This happens regardless of whether you have a Vimeo account and whether you are logged in to it. When you are logged in, Vimeo may link the information collected to your account.

For more information about Vimeo's collection and storage of information, please visit:
https://vimeo.com/privacy

2. Purpose of data processing

The provision of the Vimeo PlugIn serves the provision and embedding of videos.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

For more information about Vimeo's right to object to and to have your personal data removed, please visit:
https://vimeo.com/privacy

Use of YouTube‍

1. Scope of processing of personal data

We use the plugin operated by Google from YouTube, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA and their representatives in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Hereinafter referred to as Google). We use the plugin from YouTube to embed videos from YouTube on our online presence. When you visit our website, your browser connects to YouTube's servers. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
We have no influence on the content of the plug-in. If you are logged into your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this plug-in, this corresponding information is transmitted directly to YouTube and stored there.

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of the YouTube PlugIn serves the improvement of the user friendliness and an appealing representation of our on-line operational readiness level.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a NoScript (https://noscript.net/) or Ghostery (www.ghostery.com =EN&hl=e) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at:
nhttps://policies.google.com/privacy?hl=en-GB

Use of Spotify‍

1. Scope of processing of personal data

We use functionalities of the music streaming service Spotify from Spotify AB, Regeringsgatan 19, SE-111 53, Stockholm, Sweden (hereinafter referred to as Spotify).

Spotify is a digital music, podcast and video streaming service that allows us to offer our digital content via a range of devices such as computers, phones, tablets, speakers, TVs and cars. The following personal data is processed by Spotify:

User data (e.g. user name, e-mail address, telephone number, address)
Usage data (e.g. IP address)
Payment and purchase data (e.g. certain digits of the card number, expiry date)

Spotify stores cookies and other similar technologies on your device.

You can find more information about Spotify's use of cookies here: https://www.spotify.com/de/legal/cookies-policy/

Spotify assures that data transfers to other countries are carried out in accordance with the respective data protection laws and that, for example, the standard contractual clauses approved by the EU Commission are in place.

Other recipients of the data are:

Service providers
Payment processors
Advertising partners
Spotify partners
Scientific research
Other Spotify group companies
Law enforcement and data protection authorities
Buyers or prospective buyers

However, since we generally have little influence on how your personal data is processed by the companies jointly responsible for our corporate presence on Spotify, we cannot provide any binding information regarding the purpose and scope of the processing of your data.

2. Purpose of data processing

We use Spotify to provide audio formats such as podcasts.

3. Legal basis for the processing of personal data

The legal basis for the data processing is based on your consent under Art. 6 (1) (a)GDPR.

4. Duration of storage

The data generated by the company presence is not stored in our own systems.

Your personal information will be stored by Spotify for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Objection and removal options

You can prevent the collection and processing of your personal data by Spotify by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Spotify can be found at: https://www.spotify.com/de/legal/privacy-policy/

Use of Google Tag Manager‍

1. Scope of processing of personal data

We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout? hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of Usercentrics‍

1. Scope of processing of personal data

We use the Consent Manament Platform Usercentrics of the Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as Usercentrics). Usercentrics enables us to obtain the consent of the user for data processing, to administer it and to document it in a legally compliant manner. The following data are processed:
- Date and time of visit
- Device information
- Browser information
- Anonymised IP address
- Opt-in and Opt-out data
The data are processed geographically in the European Union.
Further information on the collection and storage of data by Usercentrics can be found here:
https://usercentrics.com/de/datenschutzerklaerung/

2. Purpose of data processing

The processing of personal data serves to comply with the legal obligations of the UGDPR and other data protection regulations.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this privacy policy, until you revoke your consent to its storage, or as required by law.

5. Exercising your rights

You may prevent Usercentrics from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information about objection and removal options regarding Usercentrics, please visit:
https://usercentrics.com/privacy-policy/

Use of LinkedIn Analytics‍

1. Scope of processing of personal data

We use the LinkedIn Analytics service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). Through the use of LinkedIn Analytics, pseudonymized user profiles are created. The profiles are used to analyse user behavior and to optimize our services. The following data will be processed:
- Operating System Information
- Device ID
- Internet Service Provider
- IP Address
- Referrer URL
- Browser Information
Further information on the collection and storage of data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

The processing of users' personal data by LinkedIn Analytics enables us to analyse the browsing behaviour of our users. By evaluating the data obtained, we are able to compile information on the use of the individual components of our offer. This helps us to constantly improve our online presence and in this context also to increase user friendliness

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this privacy policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
For more information on opposition and removal options against LinkedIn, please visit:
https://www.linkedin.com/legal/privacy-policy

Use of Cookiebot‍

1. Scope of processing of personal data

We use functionalities of the Cookie Content solution Cookiebot from Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as Usercentrics).

Cookiebot offers a software solution that takes care of the collection of consent about cookie usage and the tracking of online users. Cookiebot informs the users of our website about the cookies used on our website. You also have the possibility to deactivate cookie groups except for functional cookies (which are necessary for the smooth display of our website). We are obliged to document your consent or refusal in accordance with Art. 7 para. 1 GDPR.

The following personal data will be processed by Usercentrics:

- The IP-number of the end user in anonymized form (the last three digits are set to '0').
- Date and time of consent given.
- Browser of the user.
- The URL where consent was given.
- An anonymous, random and encrypted key.
- The consent status of the end user, which serves as proof of consent.

Cookies of Usercentrics are stored on your device.
The key and consent status are also stored in the user's browser in the cookie of Usercentrics called "CookieConsent". This enables the website to automatically read and follow the end user's consent in all subsequent page requests and future user sessions for up to 12 months. The key will be used for the proof of consent and for an additional option to check if the consent status stored in the user's browser is unmodified compared to the original consent sent to Usercentrics.

If the "Collective Consent-feature" is enabled to control the consent for multiple web pages through a single user consent, Usercentrics will also store another separate, random, unique ID with the user's consent. If all the following criteria are met, this key will be stored in an encrypted form in the cookie "CookieConsentBulkTicket" in the user's browser.

All data is hosted in an Azure data centre of the cloud provider Microsoft Ireland Operations Ltd, South County Business Park, One Microsoft Court, Carmanhall and Leopardstown, Dublin, D18 P521, Ireland.

For further information on the processing of data by Usercentrics, please click here:
https://www.cookiebot.com/en/privacy-policy/

2. Purpose of data processing

We use Cookiebot to create and display cookie statements for users and to store and display cookie scan reports in the privacy policy. This enables us to comply with our information obligations towards the users of our website in accordance with Art. 13, 14 GDPR and to obtain and document consents to the use of cookies in compliance with the data protection laws.

Furthermore, we use Cookiebot to obtain aggregated information about the selection decisions of users regarding accepted cookie types and to create a graphical representation of these in the Service-Manager.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest here lies in the data processing purposes mentioned under 2. The interests and rights of users are considered accordingly by anonymising the IP address.

4. Duration of storage

Your personal information will be stored by Usercentrics for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

The cookies used by Cookiebot are stored on the users' device for up to 12 months.

5. Exercising your rights

You can prevent the collection and processing of your personal data by Usercentrics by preventing the storage of third party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on how to object and remove a complaint against Usercentrics, please see:
https://www.cookiebot.com/en/privacy-policy/

This privacy policy has been created with the assistance of DataGuard.

Privacy Policy

As of September 10, 2024

Who we are

How to contact the data protection officer

General information on data processing

What do we mean by ‘legal basis’?

Data sharing and international transfers

Your rights

1. Right of access (Art. 15 GDPR)

2. Right to rectification (Art. 16 GDPR)

3. Right to the restriction of processing (Art. 18 GDPR)

4. Right to erasure ("Right to be forgotten") (Art. 17 GDPR)

5. Right to data portability

6. Right to object

7. Right to complain to a supervisory authority

Data processing when you load our website

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Use of cookies

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Exercising your rights

Newsletter

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Contact via Email

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Contact form

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Registration for online events / webinars

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. External recipients

Corporate web profiles on social networks

YouTube:

Use of corporate profiles in professionally oriented networks

1. Scope of data processing

2. Legal basis for data processing

3. Purpose of the data processing

4. Duration of storage

5. Exercising your rights

Hosting

Geotargeting

Content delivery networks

Webflow and HubSpot

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Amazon CloudFront

1. Description and scope of data processing

2. Purpose of data processing

3. Legal basis for data processing

4. Duration of storage

5. Exercising your rights

Integrated third-party services

Use of Bing Ads

1. Scope of processing of personal data

2. Purpose of data processing

3. Legal basis for the processing of personal data

4. Duration of storage

5. Exercising your rights